Often times, individuals from the world of sports and business in particular find themselves sharing more in common than they might have expected. When two such individuals and leaders in their respective disciplines come together, the result is the valuable insight offered in the book, Beyond Xs and Os: What I Learned About Friendship and Success from a College Football Legend.
The book is authored by Tom Berthel, CEO and Founder of Berthel Fisher & Company and Hayden Fry, the legendary former college football coach (SMU, North Texas State, Iowa) and College Football Hall of Famer.
For those who work in the investment community, Berthel Fisher & Company is a well known and respected name. I am a Registered Representative for the firm's subsidiary independent broker/dealer, Berthel Fisher & Company Financial Services, Inc. which was founded some 25 years ago.
Hayden Fry's resume is well-known: three Big Ten titles, three Rose Bowl appearances, 14 bowl games, three times Big Ten Coach of the Year and a career record of 232–178–10. A former United States Marine, he's well known as a driven leader and strategist.
As summary of the book is available via Amazon:
"...the wisdom Fry bestowed on him [Berthel] through their mutual friendship taught Berthel invaluable lessons in leadership, motivation, and what it takes to be a winner in business and in life. These are the lessons that form the core of Beyond Xs and Os. In the book, Tom Berthel recounts the many lessons he learned from Coach Fry—some but not all related to football—and explains how they helped shape his life and business."
Suffice it to say, the book is not only an enjoyable read, it offers real advice and direction for anyone, regardless of your job or goals.
One of the themes they cover is trust. Tom offers the examples of investment representatives he's worked with and why, whatever their core philosophy, trust is the most important common denominator. From page 52:
"...even though their specific business practices vary, their messages are consistent, 'Be the sort of person that people trust with their money'."I' m honored that one of the "representatives" Tom Berthel is talking about is yours truly. Tom's assertions that, "transparency is more important than ever," and that "people want to know where their money is and who has control of it" should be guiding principles for everyone in the investment community today.
If you have room left on your Summer reading list, add Beyond Xs and Os today.

